In the frenzied world of mobile telephony, things evolve rapidly: the size of devices decreases while storage increases; we went from low resolution photos to HD videos; from dial-up internet to online video calls... and from web browsing to using apps. Mobile apps provide your clients the opportunity to get to know you –literally– like the back of their hand, using content you want them to see.
Users spend 90% of their time in apps compared to the mobile web.
Users download on average 8.8 apps per month, with app installs up 5% year over year
App downloads keep increasing: from just over 21 million in 2011 to over 224 billion in 2016.
It is estimated that 31.95% more apps were downloaded globally in 2017 compared to 2016; the forecast for 2021 is 353 billion downloads.